RIP to the next victim of The Institute's brand identity refresh: The Buzzcard.
In September 2021, Georgia Tech revealed a new brand identity - logos, icons, and supporting symbols - to unify all of its visual assets under one cohesive design. A realignment of the proper usage of the Georgia Tech logo was overdue. Tech has long struggled with inconsistent colors, stroke thicknesses, and even "Bootleg Buzzes" in its iconography on merchandise, print, and digital. However, Tech's approach to resolving this issue went way beyond reorientating existing identifying marks. Instead, a bold over-simplification method led to replacing the beloved Kessler Campanile Statue icon (nicknamed "The Shaft") on the academic logo with the formerly exclusive-to-athletics interlocking GT and the sunsetting of the wide bold font with a softer serifed font. This change led to a small protest on Tech Green and an uproar on social media, including a petition and uncharitable memes on Reddit.
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