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Writer's pictureNathaniel Greve

Helluva Relocation: Moving the Yellow Jacket's Front Door (TLJ)

Georgia Tech is gearing up for a major change in its football pregame experience, introducing a new three-block celebration, “Helluva Block Party.”


Athletic Director J Batt aims to revamp and relocate the Georgia Tech fan experience from the center of campus to a more accessible part to Midtown Atlanta, effectively "repositioning the front door" on gamedays.


The forthcoming Helluva Block Party will take place on the south side of Bobby Dodd Stadium, specifically along North Avenue. This strategic relocation coincides with the planned $82 million renovation of the Edge Athletics Center on the stadium's north side, where fan activations, including Yellow Jacket Alley and the band performances, had traditionally been located, and the ongoing East Campus Streetscapes Project, which involves construction on Brittain Drive, where the drumline used to warm up and the football team exited their busses.




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